What Is the ADA Seal of Acceptance?

There are so many dental care products on the store shelves, how do you decide what’s best for you and your family? Start with the ADA Seal of Acceptance.

The ADA Seal is backed by science—to have your back. Every product with the Seal has been scientifically evaluated by independent experts to be safe and effective. In fact, to earn the Seal, companies are often asked to meet higher standards than what is required by law. Products that don’t meet these tough guidelines don’t get the Seal, period.

The Seal isn’t just found on toothpaste and toothbrushes. There are hundreds products on the shelves—including new additions like water flossers, white strips, power toothbrushes and toothpaste to help prevent enamel erosion from dietary acids. It goes beyond the bathroom, from water filters in the kitchen to mouthguards on the field.

Watch the video above (best viewed in a browser that accepts 360 video, the latest version of YouTube’s app or on virtual reality glasses!) Then, browse and compare ADA Seal products before your next stop in the dental aisle.